Who Are 'They'?
- Sophie Graves

- Jun 4
- 1 min read

My client 'Rick' said recently that "๐ต๐ฉ๐ฆ๐บ'๐ญ๐ญ ๐ด๐ข๐บ ๐'๐ฎ ๐ฏ๐ฐ๐ต ๐ฎ๐ฐ๐ท๐ช๐ฏ๐จ ๐ง๐ข๐ด๐ต ๐ฆ๐ฏ๐ฐ๐ถ๐จ๐ฉ".
Another said, "๐ต๐ฉ๐ฆ๐บ'๐ญ๐ญ ๐ข๐ด๐ฌ ๐ฎ๐ฆ ๐ธ๐ฉ๐ข๐ต ๐'๐ท๐ฆ ๐ข๐ค๐ฉ๐ช๐ฆ๐ท๐ฆ๐ฅ ๐ต๐ฉ๐ช๐ด ๐ธ๐ฆ๐ฆ๐ฌ".
'Lucy' said "๐ต๐ฉ๐ฆ๐บ ๐ธ๐ช๐ญ๐ญ ๐ต๐ฉ๐ช๐ฏ๐ฌ ๐'๐ฎ ๐ญ๐ข๐ป๐บ ๐ช๐ง ๐'๐ฎ ๐ฏ๐ฐ๐ต ๐ฑ๐ช๐ต๐ค๐ฉ๐ช๐ฏ๐จ ๐ช๐ฏ".
When I asked who 'they' is, there was a pause. Then, an uncertain reference to staff, Board, or stakeholders.
Then, a wry smile, and a realisation that this conversation was never going to happen at all.
There ๐ธ๐ข๐ด no 'they.' Just thoughts about what others might say or think, internal expectations, inner judgment and drive.
These thoughts were driving them into the ground, trying to meet the imagined expectations of others, in addition to the priorities of their position.
This is an example of a classic thinking error, that has become an ingrained belief, adding to work and mental loads.
So next time you catch yourself saying "๐๐ฉ๐ฆ๐บ ๐ธ๐ช๐ญ๐ญ ๐ด๐ข๐บ/๐ต๐ฉ๐ช๐ฏ๐ฌ...", pause for a moment and wonder who 'they' really is, and whether this is a fact, a thought, or self-imposed expectation.
Leading yourself and others sustainably isn't just a matter of managing time, boundaries and energy, but examining your inner dialogue.




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