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Sophie Graves personal branding by Ksenia Belova - --9_edited_edited_edited.png

About

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Founded in 2008, The Adapt Group is a boutique coaching, advisory and adaptive leadership development practice. We support leaders to adapt and lead strategically and sustainably. 

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The Adapt Group was Initially established as network of practitioners. Today, as the Founder, I lead the practice, focusing primarily on CEO and senior leader coaching and advisory.
 

I partner with good people doing great things, helping them to achieve their ambitions without sacrificing themselves in the process.

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My approach is grounded, pragmatic and outcomes-focused, helping you to move forward with clarity, credibility and conviction.​

About Sophie Graves 

I've had the privilege of partnering closely with CEOs, founders and leaders for over 25 years across multiple industries​ in both public and private sectors.

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Since founding The Adapt Group 18 years ago I have led the practice, partnering primarily with SME and for-purpose leaders who want to grow without sacrificing what matters most. While I moved the practice toward for-purpose organisations, I have continued contracting with large corporates throughout, including McKinsey & Company, Transdev, Bankwest, Kinetic and Danone.
 

I am warm and direct, commercial and kind, practical and strategic. I genuinely care about my clients and am committed to providing value through the work that I do and bring rigour and heart to every conversation.

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Credentials

I've worked across Organisational Development, Strategic HR, Leadership, Strategy and Culture Development and Coaching in both an in-house and external capacity.

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​The first third of my career was spent in large corporate, including 6 years with KPMG, in industry and other leading-edge consulting firms before founding The Adapt Group in 2008.

 

Since then, I have found my passion partnering primarily with SME and for-purpose leaders across health, community services, government, including the Heart Foundation, ANMAC, ARC Justice, Beyond Blue and Medical Regulatory Boards.

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With qualifications in Psychology, Business and HR, I'm a certified executive coach and facilitator with accreditations in several psychometric tools that build awareness of leadership, performance and personality.

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This breadth means I understand the particular pressures of purpose-driven work - the tight budgets, the high stakes, and the emotional weight that comes with it, as well as the commercial realities of larger corporate environments.

Why this work matters

Every leader I work with is intelligent, kind and ambitious.

 

They want to grow their impact, their organisation and their team. What they do not want is to sacrifice their health, their relationships, or their sense of self to get there.

 

That is the work. Helping them achieve their ambitions without sacrificing themselves.

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